The title of this Olay ad is “When it comes to skin saturated with beauty, Quench reigns.” This ad comes from the Cosmopolitan magazine from February 2008. In this ad there is a young female who looks very simple and beautiful. She seems as if she in enjoying the softness of her skin and is free from the world. I think this ad means that the Olay lotion makes you feel young, beautiful, and free.